Posts tagged ‘media’

Wayne Rooney Needs to Learn | Online Marketing | Cyber Good Start

Wayne Rooney Needs to Learn

via Wayne Rooney Needs to Learn | Online Marketing | Cyber Good Start.

Online Gaming in Action

Online gaming industry now becomes the number 2 activity online by the youth nowadays. The gaming companies are looking forward for greater business and acquisitions. Zynga, Playdom , crowdstar and Xbox now turns up towards making more money in the market. The social gaming network has some of the biggest players in the making.

From timesofindia.indiatimes.com:

As online gaming continues to grow at double-digits – it became the number 2 online activity in June — a growing number of corporations hoping to boost their Web presence have begun to take a serious look at the biggest players in social gaming, including oft-cited targets such as Crowdstar and Kabam. Together, they power a $1.6 billion annual market for “virtual goods” – goods and services sold in-game, such as a $20 tractor in Zynga’s Farmville or $224 for 1,000 experience points in Mafia Wars – expected to hit $2.1 billion in 2011.

Media companies see a chance to put the characters and content they created for television or film in social gaming, said Attul Bagga, an analyst with Think Equity.

Alone a social networking site Facebook shares $1.6 billion market through the casual games such as Farmville, mafia wars etc.  Media and advertising companies such as Think Equity is trying to diversify their business in this field too with virtual goods and subscription models.

Importance of Market Watch

For a company to flourish, one needs to keep a watch in the market about the market shares, the competitors, the strategies and the demand. For all this there has to be a market analyst who looks after the important tasks and the responsible steps a company can take ahead.

There are many social networking tools which you can follow up and create a place for your company in the present market. There is a social media measurement dashboard which can record, track, participate in the conversations and learn about the stats of the market.

Google ventures raised $5.75 million from investors and were announced by the very famous TRADA blog post. Soon it is will serve the international market and diversify its tasks to grow in media and marketing.

There are other search agency update sites such as IBM and Booststability which analysis the marketing and advertising section. There are developed software which helps in optimizing work for customers and reports to the partner.

Once you have created your own social media dashboard the next thing you need to keep in mind is to improve the product purchase process. There is a Gross view application which calculates the number of people who goes through the site and benefit from. Next is the number of connections the user made while staying in your website and benefitted from. Equally important are the social media referrals and social media conversions which bring business to the web developers as ell the company they endorse.