Users desirous of sifting through comments, news, and other information on the Internet in real time will have something to be amazed of as Google Inc has launched a website for its users. The website will help users follow conversations on social network hubs like Twitter and Facebook in one place.

This move expands Google’s efforts to compete with Microsoft Corp’s Bing to allow web surfers to track real-time comments and postings.

From Timesofindia.indiatimes.com:

Google’s effort underscores the importance of real-time data on social media, in an increasingly competitive Internet search arena which it dominates. Microsoft in October also announced partnerships with Twitter and Facebook to provide real-time search results.

A link on search results also lets users track conversations on the Internet — back-and-forth comments about a particular topic — in real time, and another click lets users choose to monitor discussions from a specific geographic location in English, Japanese, Russian or Spanish.

Hollywood studios, for instance, can quickly scan initial comments and snap reviews after a movie premieres, or a company can check out opinions on a new product on launch day.

The company has no plans for now to sell advertising on the separate site — which users could also access from search results generated on the main page.

The newly launched website by Google is expected to prove itself as a tool for organizations tracking public opinion on everything from a movie to a new product.